Thank you for your interest in joining the Columbia University Vagelos College of Physicians and Surgeons Global Health Organization, International Young Researchers' Conference (IYRC)!
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PUBLIC RELATIONS COORDINATOR
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About:
IYRC has an annual Tokyo Explore Program, Medicine and Research Summer Program, STEM Winter Program, ACComPLISHED Community Health Program, as well as 2 conferences and programming throughout the year. This application is role of Public Relations Coordinator.

The Public Relations Coordinator plays a pivotal role in shaping the public perception of the IYRC programs. This position combines strategic communication skills, media relations expertise, and a passion for promoting the program's mission. The ideal candidate will possess a strong understanding of public relations principles, experience in media outreach, and a commitment to advocating for youth education and community health.
 
Key Responsibilities:

• Post on social media (ex. instagram posts/reels)
• Create blog posts and university press articles
• Maintain relationships with the families and create monthly newsletters.
• Create monthly newsletters for email lists
• Attend in person days and take pictures / videos / interviews
• Contact schools
• Recruit participants for programs

 
Description

• Public Relations Coordinators develop a comprehensive media relations strategy that aligns with the program's overall communication goals and objectives. Identify and prioritize key media outlets for coverage.
• Cultivate and maintain strong relationships with families, media, and community through regular communication and engagement.
• Write and distribute compelling media advisories and feature articles to generate interest.
• Respond promptly and effectively to media inquiries.
• Monitor media coverage and analyze its impact on the program's reputation and visibility.
• Implement communication plans to manage negative publicity

• Create engaging content, such as articles, blog posts, social media posts, infographics, and videos, that resonate with the program's target audiences.
• Collaborate with program staff and beneficiaries to identify compelling human-interest stories that highlight the impact of the program.
• Ensure that all content is accurate, well-written, and aligned with the program's brand and messaging.
• Distribute content through the program's website, social media channels, and other online platforms.
• Monitor and analyze content performance to identify trends and adjust strategies.
• plan and execute public events, open houses, workshops, and conferences to raise awareness of the program and engage with stakeholders.

• Collaborate with program staff and external partners to develop event concepts, secure venues, and coordinate logistics.
• Develop and implement marketing and promotional materials for events to attract participants and sponsors.
• Evaluate the success of events and gather feedback for continuous improvement.
• Foster a positive and engaging atmosphere at events to enhance the program's reputation.

• Develop and implement a comprehensive measurement and evaluation plan to track the effectiveness of public relations efforts.
• Regularly report on public relations activities and outcomes to program leadership and stakeholders.
• Use data-driven insights to refine and enhance public relations strategies.
• Identify opportunities for improvement and recommend adjustments to the public relations plan.

 
Qualifications:

• Strong writing and editing skills, with the ability to craft compelling content for a variety of audiences.
• Excellent communication and interpersonal skills, with the ability to build and maintain relationships with media professionals and stakeholders.
• Proficiency in social media management and digital marketing tools.
• Ability to work independently and as part of a team, managing multiple projects simultaneously.
• Genuine passion for promoting youth health and well-being
• Ideal for premed or community health focused individuals.
• Works well with others
• Growth mindset

 
Compensation:

• Estimated: $5,000 per year at ~5h/ week
  • (Estimation based on standard engagement. Actual pay may be lower or higher based on performance. Transparent breakdown of compensation provided).
• Breakdown:
  • $5/ instagram post
  • $15/ blog post
  • $20/ instagram reel or youtube short
  • $50/ university press article
  • $100 on in-person days (~5h)
  • $10/hour recruiting (~3h/ week)
  • Recruiting milestones within programs:
    • +$500 for 100 accepted and registered students
    • +$1000 for 200 accepted and registered students
    • +$2000 for 300 accepted and registered students
    • +$3000 for 400 accepted and registered students
    • +$4000 for 500 accepted and registered students
    • (amount stacks: example if 500 students registered for program, would get $10,500)
    • (in 2024, we had ~1000 participants across our programs).
  • $2000 stipend for annual Japan trip
  • Additional opportunities for hours available

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